While relatively limited, Google Data Studio retains much of the functions that you should be looking for in a great data visualization tool.īest for marketers who rely a lot on the Google ecosystem for their data-gathering initiative, the Google Data Studio is a great free alternative on this list.Ī self-service dashboard creation application software, Cyfe is known best for its use of widgets to create powerful and highly-customizable reports.

Takes some time to build new dashboards.

Requires Paid 3rd Party Integrators for non-Google properties.

If you prefer having a little more space to breathe, Google Data studio also lets you send links through scheduled emails. In fact, you can even collaborate in real-time. When working in teams, Google Data Studio lets you invite others to edit or review your work. While Google Data studio requires third-party tools and connectors to access data not owned by Google, it’s great for users who rely a lot on the Google ecosystem for gathering their data. Google Data Studio contains various features that let you embed blogs, sites, and other information that works to support your data story better. While not the most intuitive, the drag-and-drop editor lets you make interactive reports with links, clickable images, viewer filters, and date ranges. You’ll have a full range of charts at your disposal from various graphs, maps, pivot tables, and more. Google Data Studio is a free data visualization tool that helps turn your data into a story through fully customizable dashboards and reports.ĭespite having limited templates to choose from, there are enough styles and color themes that can fit almost any business presentation and are highly customizable, too. In this article, we’ll walk you through the most common data visualization tools used by the best marketers in the world. This is why we need data visualization tools. It’s easy enough to have access to all the data you need as a marketer but, so much data can be hard to keep track of.

Marketers need to know their customers, their competitors, and their market if they want to thrive in it. Nowadays, data is essential to every marketing activity. “ Marketing without Data is like driving with your eyes closed.“ Dan Zarrella, Social Media Scientist at HubSpot

Best data visualization tools marketing