“We are excited to help improve the experience at these iconic venues through ‘Citizens Bank Live,’ while also allowing Crossroads Presents to continue to work to preserve their longevity for generations to come.”ĭon Law, president of Live Nation New England and Crossroads Presents adds the following: “We are pleased and honored to be partnering with Citizens Bank. “A strong arts and entertainment community is linked to a thriving city,” says Jerry Sargent, president of Citizens Bank, Massachusetts, in the release. This partnership news also unveiled the “Citizens Bank Live” program, which, according to a press release, will “provide the bank’s customers with exclusive VIP opportunities at each of the venues, including presale tickets to hundreds of performances, skip-the-line benefits, and a new rewards program.”įull details of “Citizens Bank Live” will be made public this spring.

The new name is part of a larger 10-year partnership between Citizens Bank and Crossroads Presents, the booking agency of Live Nation New England, that also involves Allston’s Brighton Music Hall and Boston venues The Paradise Rock Club and Orpheum Theatre.

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